NARS Malaysia MICROSITE UX

Collaborated with the Malaysia team along with the global e-comm team to launch a digital activation for our radiance franchise.

01: POTENTIAL CUSTOMER CLICKS ON DARK POST ON INSTAGRAM.

02: WHEN POST HAS BEEN CLICKED, THEY WILL BE LEAD TO THE MICROSITE TO SIGN UP AND RECEIVE THE IN-STORE GIFT WITH PURCHASE CODE.

03: ONCE YOU SUBMIT YOUR EMAIL ADDRESS, A THANK YOU PAGE APPEARS LETTING YOU KNOW TO CHECK YOUR EMAIL FOR THE CODE AND INFORMATION ON THE STORE LOCATIONS.

04: THEY WILL NEXT RECEIVE THE AUTOMATION EMAIL WITH THE REDEMPTION CODE. ALONG WITH 3 FOLLOW UP EMAILS TO LET THE CUSTOMER KNOW ABOUT THE RADIANCE COLLECTION.